Promoting tech for good innovators creating a positive impact

Interview

Guidelines for Interview Submissions

Thank you for participating in Global Good’s Impact Interview series. This guide will help you craft thoughtful, compelling responses that showcase your organisation’s mission and impact in the tech-for-good space.

What is the Impact Interview series?

The Impact Interview series profiles leaders and companies innovating to overcome pressing issues around the world. Your interview will be published on Global Good’s platform, reaching an audience of social entrepreneurs, impact investors, policymakers, and tech-for-good enthusiasts.

Before you begin

  • Set aside 30-60 minutes to complete your responses thoughtfully
  • Have your company’s mission statement and key metrics to hand
  • Think about specific stories and examples you can share
  • Write in first person, conversational tone
  • Aim for 150-500 words per question
"Can you introduce yourself and tell us about your role?"

This opening question establishes your credibility and helps readers connect with you personally. It humanises your organisation and sets the stage for the deeper questions that follow.

What to Include

Your name and job title — Be specific (Founder & CEO, Head of Impact, etc.)

Your company name and what it does — One sentence summary

Your day-to-day responsibilities — What does your role actually involve?

A personal touch — What aspect of your work excites you most?

Example Response

“I’m Chris Nutman, the Founder and CEO of Global Teacher. We’re a social enterprise that connects skilled educators with schools in underserved communities worldwide. My role spans everything from strategic partnerships to product development, but what I enjoy most is hearing directly from the teachers and students whose lives we’ve helped transform. Every success story reminds me why we started this journey.”

Tips for Success
  • Keep it concise — aim for around 150 words
  • Show passion without being over-the-top
  • Avoid jargon — write as if explaining to a friend
  • Include a hint of personality — this is your first impression

Origin stories are powerful. This question invites you to share the human story behind your organisation — the problem you witnessed, the moment of inspiration, or the personal experience that drove you to act.

What to Include

The problem you observed — What gap or injustice did you see?

The catalyst moment — Was there a specific event or realisation?

Personal connection — Why did this problem matter to YOU?

The founding journey — Brief overview of how you went from idea to reality

Example Response

“Global Teacher was born from a frustrating paradox I witnessed during my time teaching abroad. In my home country, talented educators were underemployed or burning out in oversubscribed systems. Meanwhile, schools in developing regions were desperate for qualified teachers but couldn’t attract them. I kept thinking: there must be a way to bridge this gap. In 2019, I started connecting teachers I knew with schools I’d visited. What began as informal introductions grew into a structured platform. Today, we’ve placed over 2,000 educators in 45 countries.”

Tips for Success
  • Be specific — vague origin stories are forgettable
  • Show vulnerability — early struggles make success more compelling
  • Connect emotion to action — why didn’t you just move on?
  • End with a hint of traction — show the idea became real

This question establishes the philosophical foundation of your work. It helps readers understand not just what you do, but why you do it and how you approach your work differently from others in your space.

What to Include

Your mission statement — Clear, concise, memorable

3-5 core values — The principles that guide your decisions

How values show up in practice — Brief examples of values in action

What makes you different — Your unique approach or philosophy

Example Response

“Our mission is simple: ensure every child has access to quality education, regardless of where they were born. We believe education is a fundamental right, not a privilege of geography.

Our core values:

• Dignity first — We treat teachers and schools as partners, not charity cases

• Quality over quantity — We’d rather place 10 excellent teachers than 100 unprepared ones

• Local leadership — We don’t impose solutions; we support local educators to lead

• Transparency — Our impact data is public; our salary structures are open

These values mean we sometimes grow more slowly than competitors, but our retention rates and impact metrics speak for themselves.”

Tips for Success
  • Avoid generic values — “integrity” and “excellence” say nothing
  • Show trade-offs — what do your values cost you?
  • Use plain language — mission statements shouldn’t need translation
  • Be distinctive — what would surprise people about your approach?

This question positions your work within the broader landscape of social challenges. It demonstrates your understanding of systemic issues and shows how technology can be a force for positive change.

What to Include

The social problem(s) — Be specific about the issues you’re addressing

Scale of the problem — Statistics or context that show why this matters

Your technological approach — How does technology enable your solution?

Why existing solutions fall short — What gap does your approach fill?

Example Response

“We’re tackling the global teacher shortage crisis. UNESCO estimates the world needs 69 million more teachers by 2030 to achieve universal education. Sub-Saharan Africa alone faces a deficit of 15 million educators.

Traditional approaches — recruiting locally, training from scratch — simply can’t scale fast enough. Meanwhile, qualified teachers in developed countries face unemployment or unsatisfying careers.

Our platform uses technology to bridge this gap: AI-powered matching connects educators with schools based on skills, subjects, and cultural fit. Our mobile-first training modules prepare teachers for unfamiliar contexts. And our remote teaching tools let educators impact classrooms they could never physically reach.

Technology doesn’t replace teachers — it multiplies their reach and ensures no willing educator is wasted.”

Tips for Success
  • Lead with the problem, not your product
  • Use credible statistics from recognised sources
  • Explain how technology specifically enables your approach
  • Acknowledge the limits of tech — it’s a tool, not a panacea

Impact measurement separates genuine social enterprises from those merely using “impact” as marketing. This question demonstrates your rigour, accountability, and commitment to learning and improving.

What to Include

Key metrics you track — Both outputs (what you do) and outcomes (what changes)

Specific numbers — Concrete data points, not vague claims

Your methodology — How do you collect and verify data?

Qualitative measures — Stories and feedback that numbers can’t capture

Example Response

“We measure impact across three dimensions:

Output metrics: 2,147 teachers placed, 45 countries reached, 340,000 students taught

Outcome metrics: 94% teacher retention after one year (vs. 60% industry average), average student test scores improved 23% in schools with our teachers, 78% of placed teachers report higher career satisfaction

Methodology: We conduct annual surveys of teachers, schools, and students. We partner with local education authorities to access standardised testing data. And we commission independent evaluations every two years.

But numbers only tell part of the story. We also collect video testimonials, track teachers who go on to leadership roles, and measure community ripple effects like parents engaging more in children’s education.”

Tips for Success
  • Distinguish outputs from outcomes — placements vs. actual learning
  • Be honest about limitations — what’s hard to measure?
  • Include comparisons — how does this compare to baselines or alternatives?
  • Show you value learning — how has measurement changed your approach?

This question invites you to step back and share your broader vision. It positions you as a thought leader and gives readers insight into your worldview and hopes for the future.

What to Include

Your perspective on technology’s potential — Optimistic but realistic

Specific trends or technologies — AI, mobile, blockchain, etc.

Connection to your sector — How will tech transform your specific field?

Acknowledgement of risks — Technology isn’t inherently good

Example Response

“I’m cautiously optimistic. Technology has already democratised access to information in ways that seemed impossible a generation ago. A student in rural Kenya can now access the same Khan Academy lessons as one in California.

Looking ahead, I see three transformative shifts:

AI-powered personalisation will adapt education to individual learners at scale, something human teachers simply can’t do for 30+ students simultaneously.

Connectivity expansion means the last billion unconnected people will come online, creating unprecedented opportunities for learning and collaboration.

Translation technology will break down language barriers that have historically limited knowledge sharing.

But technology alone isn’t the answer. The same tools that educate can misinform. The same platforms that connect can isolate. The future depends on whether we design technology with human flourishing as the goal, not just engagement metrics.”

Tips for Success
  • Avoid techno-utopianism — acknowledge complexity
  • Be specific — which technologies? What changes?
  • Share your genuine perspective, not generic optimism
  • Connect back to your mission — how does your work fit the bigger picture?

This closing question positions you as a mentor and thought leader. It’s your chance to share hard-won wisdom and inspire others entering the tech-for-good space.

What to Include

Lessons from your journey — What do you wish you’d known earlier?

Common pitfalls to avoid — Mistakes you’ve seen others make

Practical guidance — Actionable advice, not platitudes

Encouragement — End on an inspiring note

Example Response

“Three pieces of advice I’d offer:

Start with the problem, not the solution. I’ve seen too many “tech for good” startups build impressive technology for problems that don’t exist or communities that don’t want their help. Spend time with the people you’re trying to serve before writing a line of code.

Build a sustainable business model. Grant dependency kills more social enterprises than bad ideas. If your impact can’t survive market conditions, it’s not truly sustainable. We’re proud that 80% of our revenue comes from earned income, not donations.

Measure what matters, not what’s easy. Vanity metrics are tempting. “Downloads” and “users” look great in pitch decks but tell you nothing about actual impact. Define success in terms of lives changed, not features shipped.

The world needs more people building technology with purpose. If you’re considering this path, do it. The challenges are real, but so is the reward of knowing your work matters.”

Tips for Success
  • Be specific and actionable — not “work hard, stay focused”
  • Share from experience — what did YOU learn?
  • Limit to 3-4 key points — don’t overwhelm
  • End with encouragement — leave readers inspired

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