1. Mission & Editorial Vision

1.1 Our Mission

Global Good exists to illuminate how technology creates positive change in the world. We tell the stories of innovators, organisations, and movements using technology to address humanity’s greatest challenges—from climate change and healthcare access to education equality and sustainable development.

Our journalism bridges the gap between technological innovation and social impact, making complex developments accessible while maintaining rigorous editorial standards.

1.2 Editorial Vision

We combine in-depth investigative journalism with practical insights that help readers understand and engage with the tech-for-good ecosystem. Our content serves technologists seeking purpose, impact professionals seeking scale, and curious readers seeking understanding.

1.3 Core Editorial Values

• Accuracy: We prioritise truth over speed and verify all claims rigorously.
• Impact: We measure stories by their potential to inspire action and create change.
• Accessibility: We make complex topics understandable without sacrificing depth.
• Independence: We maintain editorial integrity free from commercial or political influence.
• Inclusivity: We amplify diverse voices and perspectives from across the global tech-for-good community.

2. Content Pillars & Focus Areas

2.1 Primary Content Pillars

Climate & Sustainability Technology

Coverage of innovations addressing climate change, renewable energy solutions, sustainable business practices, and environmental monitoring technologies.

Health & Wellbeing Innovation

Stories examining digital health solutions, healthcare access technologies, mental health platforms, and medical research breakthroughs.

Education & Skills Technology

Exploration of EdTech innovations, skills development platforms, digital literacy initiatives, and accessible learning solutions.

Financial Inclusion & Economic Empowerment

Coverage of fintech for underserved populations, microfinance innovations, and technologies enabling economic participation.

Social Impact & Community Technology

Stories of civic tech, community platforms, nonprofit technology adoption, and tools for social change.

2.2 Content Formats

• Impact Interviews: Our flagship long-form interview series featuring leaders in tech-for-good.
• Deep Dives: Comprehensive investigative pieces on emerging trends and technologies.
• Case Studies: Detailed examinations of successful implementations and lessons learned.
• News & Analysis: Timely coverage of significant developments with expert commentary.
• Opinion & Commentary: Thought leadership pieces from industry experts and stakeholders.
• Company Profiles: In-depth profiles of organisations making meaningful impact.

3. Editorial Standards & Quality

3.1 Writing Standards

All content must meet the following standards before publication:

• Clear, jargon-free language accessible to general readers
• Proper attribution of all sources and quotes
• Balanced perspective including relevant counterarguments
• Evidence-based claims supported by credible sources
• Adherence to British English spelling and grammar conventions

3.2 Source Requirements

Primary sources are preferred for all factual claims. Acceptable sources include:

• Direct interviews with principals and eyewitnesses
• Official company statements and press releases
• Peer-reviewed research and academic publications
• Government data and official statistics
• Established news organisations (for verification only)

3.3 Editorial Review Process

All content undergoes a multi-stage review:

1. Initial Review: Content reviewed for alignment with editorial mission and quality standards.
2. Fact-Check: All claims, statistics, and quotes verified against original sources.
3. Copy Edit: Grammar, spelling, and style consistency reviewed.
4. Legal Review: Sensitive content reviewed for potential legal issues.
5. Final Approval: Managing Editor sign-off before publication.

4. The Impact Interview Series

4.1 Series Overview

The Impact Interview series is Global Good’s flagship content format, featuring in-depth conversations with leaders driving technological change for positive impact. These interviews serve as the cornerstone of our editorial identity.

4.2 Selection Criteria

Interview subjects are selected based on:

• Demonstrated Impact: Measurable positive outcomes from their work
• Innovation: Novel approaches to addressing social or environmental challenges
• Scale Potential: Ability to expand impact beyond current scope
• Story Value: Compelling narrative that resonates with readers
• Diversity: Representation across geographies, sectors, and backgrounds

4.3 Interview Protocol

1. Pre-Interview Research: Comprehensive background research on subject and organisation
2. Question Development: Preparation of 6 core questions with follow-up angles
3. Interview Conduct:  Online form where interviewees can submit their answers 
4. Submission Review: Opportunity for subject to clarify factual matters
5. Final Edit: Article edited for clarity while preserving authentic voice

4.4 Editorial Independence

Interview subjects may review quotes for factual accuracy but cannot demand removal of questions or substantive editorial changes. The final editorial decisions rest with Global Good’s editorial team.

5. Contributor Guidelines

5.1 Who Can Contribute

Global Good welcomes contributions from practitioners, researchers, entrepreneurs, and thought leaders in the tech-for-good space. We particularly encourage submissions from underrepresented voices and perspectives.

5.2 Submission Requirements

• Word Count: 800-2,500 words depending on format
• Format: Use the form or submit a Google Doc or Word document with suggested headline
• Bio: 50-word author biography with relevant credentials
• Disclosure: Declaration of any conflicts of interest
• Originality: Content must not be published elsewhere

5.3 Editorial Rights

Contributors grant Global Good a non-exclusive licence to publish, edit, and distribute their work. Authors retain copyright but agree not to republish for 30 days following publication. Global Good reserves the right to edit submissions for length, clarity, and style.

5.4 Compensation

Contributor compensation is negotiated on a case-by-case basis. Standard guest contributions are unpaid but receive prominent attribution and promotional support. Commissioned features and recurring columns may receive payment per agreed terms.

6. Fact-Checking & Verification

6.1 Verification Standards

Every factual claim in Global Good content must be verified before publication. Our fact-checking process ensures accuracy while maintaining publication efficiency.

6.2 What Must Be Verified

• Statistics, data points, and numerical claims
• Direct quotes and attributed statements
• Company funding amounts and financial figures
• Historical dates and events
• Scientific and technical claims
• Impact metrics and outcome measurements

6.3 Verification Methods

1. Primary Source Confirmation: Direct contact with source to verify quotes and statements
2. Document Review: Examination of original documents, reports, or records
3. Expert Consultation: Technical claims reviewed by relevant domain experts
4. Cross-Reference: Multiple independent sources for significant claims

6.4 Handling Uncertainty

When verification is incomplete or sources conflict, we either: remove the claim, attribute it clearly to a specific source, or acknowledge uncertainty in the text. We never present unverified claims as established fact.

7. Ethics & Conflicts of Interest

7.1 Editorial Independence

Global Good maintains strict separation between editorial content and commercial interests. Advertisers, sponsors, and partners have no influence over editorial decisions.

7.2 Conflict of Interest Policy

All team members and contributors must disclose:

• Financial interests in companies or organisations covered
• Personal relationships with interview subjects
• Advisory roles or board positions in the tech-for-good sector
• Any circumstance that could reasonably appear to compromise objectivity

7.3 Sponsored Content

Any sponsored or paid content must be clearly labelled as such. Sponsored content is visually distinguished from editorial content and marked with “Sponsored” or “Partner Content” labels. Sponsors may not dictate editorial angle but may suggest topics.

7.4 Gifts and Hospitality

Team members may not accept gifts valued over £50 from sources or potential sources. Press trips and event attendance must be disclosed in relevant coverage. All hospitality accepted in connection with coverage must be proportionate and disclosed.

7.5 AI and Technology Use

Global Good embraces responsible use of AI tools for research, transcription, and editorial assistance. AI-generated content must always be reviewed and edited by human editors. We disclose significant AI assistance in content creation where material to reader understanding.

8. Corrections & Accountability

8.1 Correction Policy

When errors are identified, we correct them promptly and transparently. Our commitment to accuracy extends beyond initial publication to ongoing stewardship of our content.

8.2 Types of Corrections

• Minor Corrections: Typos, spelling errors, and minor factual inaccuracies corrected silently
• Material Corrections: Significant factual errors noted with correction appended to article
• Clarifications: Additional context added when original wording was unclear or misleading
• Retractions: Complete removal reserved for serious editorial failures

8.3 Correction Format

Material corrections appear at the bottom of articles with the date of correction and clear description of what was changed. Original text is preserved in strikethrough where appropriate to maintain transparency.

8.4 Reader Feedback

We welcome reader feedback and corrections. Readers may contact the editorial team via designated channels. All substantive feedback is reviewed within 48 hours and responded to within one week.

9. Distribution & Social Media

9.1 Platform Strategy

Global Good content is distributed across multiple platforms to maximise reach and impact. Each platform receives content tailored to its format while maintaining consistent messaging and brand voice.

9.2 Social Media Guidelines

• All social posts must accurately represent article content
• Headlines may be adapted for platform but not sensationalised
• Team members identify themselves when posting on behalf of Global Good
• Engagement with readers maintains professional tone
• Errors in social posts are corrected with follow-up posts

9.3 Newsletter Standards

Email newsletters maintain the same editorial standards as website content. Subscriber data is handled in accordance with GDPR and relevant privacy regulations. Unsubscribe options are clearly provided and promptly honoured.

9.4 Syndication

Content may be syndicated to partner publications with appropriate attribution. Syndication agreements must preserve editorial integrity and require link-back to original Global Good publication.

10. Legal & Compliance

10.1 Defamation

All content must be reviewed for potential defamation risk. Criticism of individuals and organisations must be fair comment based on verifiable facts. Particular care is required when reporting on legal proceedings, investigations, or allegations.

10.2 Copyright & Intellectual Property

Global Good respects intellectual property rights. Images, quotes, and other materials are used with permission or under fair dealing provisions. Proper attribution is provided for all third-party content.

10.3 Privacy & Data Protection

We comply with UK GDPR and relevant data protection laws. Personal information is collected and processed only as necessary for legitimate editorial purposes. Sources may request anonymity, which is granted when journalistically appropriate.

10.4 Record Retention

Interview recordings, source materials, and fact-checking documentation are retained for a minimum of three years following publication. Legal holds may extend retention periods as required.