Promoting tech for good innovators creating a positive impact

Impact Interview: Rob Ward, CEO of Fixit Medical

Welcome to Global Good’s Impact Interview series. This series is designed to tell the stories of the people and companies working to drive impact in society.

In this edition, we speak with the founder of Fixit Medical, a Consultant Interventional Radiologist whose decades inside the NHS led him to question one of the most quietly accepted problems in modern healthcare: why patients suffer avoidable harm after otherwise successful procedures. The result is Cingo™, a catheter securement device built to challenge tradition with evidence — and a company guided by the conviction that the care we build today is the care we will all one day rely on.

Can you introduce yourself and tell us about your role?

I am a Consultant Interventional Radiologist by profession, with most of my career spent working in the NHS. My clinical work focused on complex, often life-saving procedures, but it also gave me a close view of what happens to patients once the procedure is over and they return to everyday life. That perspective has been central to everything I do now.

I am the founder of Fixit Medical and the inventor of Cingo™, a catheter securement device designed to address one of the most persistent yet overlooked problems in modern healthcare: preventable device failure after otherwise successful treatment. My role spans clinical leadership, product development, and clinical evaluation, ensuring that decisions are grounded in real patient experience rather than theoretical assumptions.

At Fixit Medical, I bring frontline clinical insight into every stage of development — from identifying unmet needs, to challenging entrenched practices, to testing whether a solution truly improves outcomes for patients and healthcare systems. I see my role not simply as an innovator, but as a clinician advocating for better, safer, and more humane care, recognising that every improvement we make today is something we may rely on ourselves in the future.

How did your company come about and what was the motivation behind it?

Fixit Medical emerged directly from repeated clinical frustration. Despite extraordinary advances in imaging, minimally invasive techniques, and precision medicine, I was struck by how some fundamental aspects of care remained rooted in tradition rather than evidence. One of the clearest examples was how percutaneous drainage catheters were secured.

Time and again, I saw patients suffer avoidable complications simply because their catheter became dislodged due to inadequate fixation. These events caused pain, infection, emergency readmissions, and often a significant loss of confidence and independence. What made this particularly troubling was that the problem was widely accepted as inevitable, rather than something that could be solved.

The motivation behind Fixit Medical was to challenge that assumption. I believed there had to be a better way — one that reflected modern expectations of safety, hygiene, and quality of life. That belief led to the invention of Cingo™, a device designed from first principles to redistribute forces, protect the catheter, simplify nursing care, and allow patients to shower and live more normally.

The company was founded to turn that conviction into a practical, scalable solution that improves care while reducing unnecessary burden on healthcare services.

Can you describe your company’s mission and values?

Fixit Medical’s mission is to improve patient safety, dignity, and independence by addressing overlooked problems in everyday healthcare. We focus on areas where outcomes are compromised not by lack of technology, but by reliance on outdated methods that persist through habit and dogma.

Our core value is clinical authenticity. Every product we develop starts with a real unmet need observed in practice and is shaped by what genuinely matters to patients and clinicians. We value courage — the willingness to question accepted norms and push for change when evidence and experience suggest things can be done better.

Patient-centred design is central to our approach. That means prioritising comfort, hygiene, and independence alongside clinical performance. It also means recognising that reducing complications benefits not only patients, but the sustainability of healthcare systems.

We are also guided by persistence and integrity. Innovating in healthcare is challenging, often slow, and sometimes resistant to change. We believe that if you are deeply convinced something will improve patient care, you have a responsibility to pursue it rigorously and responsibly.
Ultimately, our values reflect a simple truth: what we build today is the healthcare we — and those we care about — may depend on tomorrow.

What are some of the most pressing social issues that your company is working to address through its technology?

One of the most pressing issues we address is preventable harm caused by medical devices failing outside controlled clinical environments. Catheter dislodgement may sound minor, but its consequences — infection, repeat procedures, emergency admissions, and loss of independence — have significant human and economic costs.

Another major issue is inequity of care in the community. Patients living with long-term drainage catheters often rely heavily on frequent nursing visits, limiting independence and placing strain on already stretched services. Poor fixation disproportionately affects frail patients and those managing complex illness at home.

Fixit Medical also addresses the broader issue of inefficiency driven by outdated practices. Healthcare systems continue to invest heavily in advanced procedures, yet accept avoidable downstream complications as unavoidable. This contributes to wasted resources, clinician burnout, and poorer patient experience.

By improving securement and durability, our technology aims to reduce complications, enable simpler community care, and give patients confidence to live more normally — including showering and moving freely. In doing so, we help shift care from reactive crisis management to prevention and dignity-focused support, which benefits both individuals and society as a whole.

How does your company measure the impact of its work in creating positive change?

We will measure impact through outcomes that matter to patients, clinicians, and healthcare systems. Clinically, this includes reductions in catheter dislodgement, infection risk, emergency readmissions, and the need for repeat procedures. These are tangible markers of safer care.
Equally important are quality-of-life measures. We assess comfort, confidence, ability to shower, and reduced reliance on frequent nursing visits — factors that are often under-measured but central to patient wellbeing.

From a system perspective, we evaluate reductions in community nursing workload, fewer unplanned hospital visits, and overall cost savings associated with avoided complications. These metrics help demonstrate that improving patient experience and improving efficiency are not opposing goals.

We also value qualitative feedback from patients and clinicians, using it to refine design and usability. Positive change is not just about numbers, but about whether a solution genuinely integrates into real-world care.

By combining clinical data, patient-reported outcomes, and system-level impact, we will ensure that our work delivers measurable, meaningful improvement rather than incremental change for its own sake.

In your opinion, what impact will technology have in creating a better future?

Technology has enormous potential to improve the future of healthcare, but only if it is applied thoughtfully. Many of the greatest gains will not come from ever more complex innovations, but from re-examining everyday practices that persist largely through tradition.
In medicine, we now accept extraordinary technological sophistication in diagnosis and treatment, yet tolerate outdated tools and methods in basic care delivery. The real opportunity lies in closing that gap — applying modern design, materials, and evidence-based thinking to problems that directly affect daily patient experience.

Technology can also help shift healthcare from reactive intervention to prevention, reducing avoidable harm and making systems more sustainable. When innovation is grounded in genuine need, it can restore independence, dignity, and trust for patients.

Ultimately, technology should not distance us from care, but support it — enabling clinicians to focus on people rather than problems that should have been solved long ago. If we approach innovation with humility, courage, and persistence, it can help create a future where healthcare is not only more advanced, but more humane.

What advice do you have for other companies looking to use tech for good and positively impact the world?

Start with a real problem, not a clever solution. Spend time understanding where people are being failed by accepted practices, and question whether those practices persist because they work — or because they are familiar.

Have the courage to challenge dogma. Many inefficiencies and harms exist simply because “this is how it’s always been done.” If you genuinely believe something can be improved, be prepared for resistance, and persist with evidence, integrity, and patience.

Design for the end user, not the system alone. In healthcare, that means patients first, but also clinicians who must use and trust the technology every day.

Finally, don’t underestimate persistence. Innovation that creates meaningful impact is rarely easy or fast. But if you believe passionately in improving outcomes — remembering that we will all be patients one day — then contributing to that change is not just worthwhile, it is a responsibility.

What stands out in this conversation is the quiet radicalism of Fixit Medical’s premise: that some of healthcare’s most stubborn problems persist not because they are unsolvable, but because they have been accepted for too long. By bringing decades of clinical experience to bear on a problem most of the system had stopped questioning, the team behind Cingo™ are demonstrating that meaningful innovation often lies not in the next frontier of technology, but in the everyday details of care we have learned to overlook. It is a reminder that progress in medicine is measured not only in breakthroughs, but in dignity restored.

To learn more about Fixit Medical’s work, visit fixitmedical.com.

Picture of Ben Kansy

Ben Kansy

Managing Editor of Global Good & Co-Founder of Darwin

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