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Andrew Adabie, Senior Business Development Manager interview

Impact Interview: Andrew Adabie, Senior BDM of Lifen

Welcome to Global Good’s Impact Interview series. Today we’ll be speaking with Andrew Adabie, the senior business development manager of Lifen, an AI-driven e-Health platform that facilitates cooperation between all stakeholders in the healthcare system.

In this interview, Andrew discusses the company’s mission, the pressure faced by healthcare providers, and how Lifen addresses those challenges.

Can you introduce yourself and tell us about your role?

My name is Andrew Adabie. I am the senior business development manager for Lifen. I am responsible for accelerating the UK development of Lifen by identifying rising business opportunities and building long-term relationships.

Currently, I am leading the go-to-market strategy to grow Lifen in the UK, to build a real impact on the daily lives of healthcare professionals and ultimately patients.

How did your company come about and what was the motivation behind it?

Lifen aims to solve the problem of fragmented communication in the healthcare industry, which can lead to errors, delays, and inefficiencies in patient care.

By providing a secure and efficient way for healthcare professionals to share and access patient information in real time, Lifen helps to improve the coordination and quality of care.

Can you describe Lifen’s mission and values?

Lifen’s mission statement is to improve patient care by simplifying the exchange of medical data between healthcare professionals.

What are some of the most pressing social issues that Lifen is working to address through its technology?

The NHS is under immeasurable pressure at the moment, particularly with the workforce. Therefore our mission is to alleviate the time healthcare professionals spend doing administrative tasks, freeing up time to spend with patients.

How does Lifen measure the impact of its work in creating positive change?

We measure based on time and money saved in the NHS whilst delivering efficiencies.

In your opinion, what impact will technology have in creating a better future?

Our mission is to provide “better care together”. We aspire to enable a better workflow within healthcare organisations.

What advice do you have for other companies looking to use tech for good and positively impact the world?

Focusing on the design of your product or solution will not deliver the value that is needed, so instead focus on solving the pain points of your target audience.

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